H&M will open a new store in Ikebukuro on March 1st, featuring upcycled furniture made from discarded clothing.

H&Mは、廃棄衣料をアップサイクルした什器を取り入れた池袋店を3月1日オープンする。

池袋店は、循環型繊維リサイクルボード“PANECO”を使った什器を店内の一部に導入。“パネコ”は、廃棄衣料に含まれる繊維を原料とし、回収した衣料を繊維レベルに細断し、結合剤を加えて成型された。尚、池袋店に導入する“パネコ”製什器は全て、H&Mジャパン内で発生した廃棄衣料を原料とする。

そのほかにも池袋店では売り場全ての照明をLEDにし、エネルギー消費量を従来比で最大50%削減。大気汚染や店内の空気の改善のため、壁などの塗料には揮発性有機化合物の含有量が1％未満のものを使用。また、国内全店舗で実施中の古着回収サービスも導入する。

 

H&M will open a new store in Ikebukuro on March 1st, featuring upcycled furniture made from discarded clothing.

As a new attempt, the store will introduce fixtures made of PANECO, a recycled fiber board. All of the Paneco fixtures to be installed in the Ikebukuro store will be made from discarded clothing generated within H&M Japan.

In addition, the Ikebukuro store has switched to LED lighting throughout the sales floor, reducing energy consumption by up to 50% compared to the previous system. In order to improve air pollution and air quality in the store, the company will use paints for walls and other surfaces that contain less than 1% of volatile organic compounds.

The company will also introduce a used clothing collection service, which is currently being implemented in all stores in Japan.